The Flowsam heat map on a still image ad analysis predicts which part of the ad will get the most attention.
But your audience doesn’t just stare at the same spot during ad exposure. Even though a still ad has no moving parts, the viewer’s attention shifts between different areas of the ad depending on which elements have the most saliency. This mechanism has always been utilised by the best ad designers. We call it “Gaze flow”.
Flowsam now predicts the journey the eyes will take within the first few seconds of ad exposure. This will help you prioritize the size and position of the most important elements of your ad and control the order in which the content is consumed.
The gaze flow is now included in the full-resolution heatmap image when you download it from the Flowsam report.