AI visual attention prediction estimates where people are likely to look when viewing an image or video. flowsam combines visual salience and motion in its proprietary AI model to predict what attracts attention and how attention develops throughout your creative.

flowsam goes beyond traditional saliency prediction by combining visual salience and motion (optical flow) in a single visual attention prediction model.

Flowsam also lets you measure attention to specific creative assets, compare your results for video ads against industry benchmarks, and test new creative versions in minutes. All through an affordable, self-service platform.

No. Traditional eye tracking measures where real people look using specialised equipment.

The flowsam AI model has been trained on millions of human eye-tracking data points, learning to predict visual attention without recruiting participants for each test – making ad testing much faster, easier and more affordable.

For many visual attention testing needs, AI offers a faster and more affordable alternative to traditional eye-tracking studies.

flowsam predicts where people are likely to look, without recruiting participants or using specialised equipment.

However, visual attention is only one part of advertising effectiveness. If you need to understand emotions, brand perception or message comprehension, additional research may still be valuable.

Creative assets are the elements you want people to notice in your ad, such as your logo, products, key messages and calls to action. They can also include distinctive brand assets, such as recognisable colours, packaging and other visual brand cues.

By tagging these elements, flowsam can calculate their predicted share of visual attention and help you understand whether your most important assets get noticed, when they get noticed in video ads, and in which order they are likely to be noticed in static ads.

The vampire effect happens when an eye-catching element in an ad steals attention from the brand, product or key message.

It could be a celebrity, a face or a striking visual that everyone notices, while the brand goes unseen.

flowsam helps you identify these attention distractions, so you can make sure your creative gets attention where it matters most.

flowsam supports both video and static ads, including social media, online video, TV commercials, cinema, display advertising, print, outdoor advertising, animatics and packaging design.

flowsam supports a range image file formats, and common video formats, such as .mp4 and .mov.

Videos and images must have a minimum resolution of 160 × 160 pixels, a maximum resolution of 6000 × 6000 pixels and an aspect ratio between 0.4 and 2.5.

flowsam can handle 4K and UHD videos, but processing may take longer. You will get equal, but faster results with a 1920 video.

Maximum file size: 400 MB. Maximum video duration: 120 seconds.

If you have a file format or codec that isn’t supported, please contact our support team at support@flowsam.ai.

Absolutely. Test different layouts, messages, visuals and creative variations to see how changes affect predicted visual attention.

With an unlimited subscription, you can keep testing, learning and improving your creative without paying for each new analysis.

flowsam has established industry benchmarks for video ads across more than 70 industry categories.

Each benchmark is based on three key measures: Visual Clarity, Brand Attention and Messaging Attention.

This lets you compare your creative against other ads in your industry, see where it performs well, and identify opportunities to make it stronger.

Attention heatmaps visualise where people are most likely to look in your ad, highlighting areas that attract more or less visual attention.

Gaze flow predicts the order in which viewers are likely to look at different elements in a static ad, helping you understand how your visual composition guides attention.

Most analyses can be completed in minutes, depending on the type and length of your creative. No participant recruitment, specialist equipment or lengthy research process required.

Not at all. flowsam is a self-service platform designed for marketers, creatives, producers and agencies.

Simply upload your ad, select your industry, tag the creative assets you want to measure and explore your results.

Not at all. AI makes it easier than ever to generate creative ideas, ads and variations. But more creative options don’t necessarily mean better advertising.

That’s where human judgement and testing become even more important.

flowsam helps creative teams understand what attracts attention, what gets overlooked and what can be improved. So they can spend less time guessing and more time creating stronger ads.